Paia Hawaii

Welcome to Paia Hawaii in Maui County (population 2,499).

Paia Hawaii is one of the vibrant communities that make up the north shore of Maui.

Nestled on Maui's north shore, Paia is a charming town that captivates visitors with its laid-back atmosphere and vibrant community. This former sugar plantation village has transformed into a hip destination, blending Hawaiian traditions with a bohemian spirit. Paia's unique character and stunning coastal location make it a must-visit spot for travelers seeking an authentic Maui experience.

During your visit to Paia, you'll discover a wealth of attractions and hidden gems. From world-class beaches and mouthwatering eateries to eclectic boutiques and art galleries, this small town packs a big punch. Whether you're a beach lover, foodie, or culture enthusiast, Paia offers something for everyone. Get ready to explore this enchanting Hawaiian town and uncover its many treasures.

Discover Paia's Bohemian Charm

Paia's unique character shines through its bohemian atmosphere, making it a standout destination on Maui's north shore. This small town has a big personality, offering visitors a refreshing break from the more touristy areas of the island. Its laid-back vibe, colorful storefronts, and eclectic shops create an inviting environment that captures the essence of island living.

Colorful Storefronts

As you enter Paia, you'll be greeted by a sight that's sure to lift your spirits. The town's old-west style building facades are painted in a patchwork of pastel colors, creating a vibrant and welcoming atmosphere. This colorful display sets the tone for your Paia experience, hinting at the creative and free-spirited nature of the community.

Eclectic Shops

Paia is a shopper's paradise, especially for those seeking unique and locally-made items. The town is home to a diverse range of boutiques and stores, each offering something special. From beachwear and island-themed gifts to fine art and handcrafted jewelry, Paia's shops cater to various tastes and interests.

Some must-visit stores include Alice in Hulaland, where you can find reasonably priced beach bags and trendy Hawaiian-themed clothing. For jewelry enthusiasts, Heart in Paia offers unique pieces directly from the artist. Pakaloha is perfect for those looking for colorful bikinis, while Maui Hands serves as a one-stop shop for art, gifts, and knick-knacks from over 300 local artists.

Laid-back Vibe

Paia's charm lies in its relaxed atmosphere, a stark contrast to the bustling resort areas of Maui. The town has managed to maintain its independent, bohemian spirit, attracting a diverse mix of residents and visitors. As you stroll through Paia, you might find yourself rubbing shoulders with old-school hippies, professional surfers, new-age mamas, and even the occasional Hollywood actor.

Indulge in Paia's Culinary Scene

Paia's culinary landscape is a testament to the town's commitment to fresh, local ingredients and diverse flavors. From seafood restaurants to organic cafes and food trucks, this charming town offers a range of dining options that cater to various tastes and dietary preferences.

Fresh Seafood Restaurants

Paia is home to some of Maui's most renowned seafood establishments. Mama's Fish House, a family-owned restaurant that opened its doors in 1973, has become a local institution. Located right on the water's edge, it offers a menu full of fresh-caught fish and seafood options.

Another popular spot is the Paia Fish Market, which has been serving locals and visitors since 1989. Located on the bustling corner of Hana Highway and Baldwin Avenue, this casual eatery offers a variety of fresh fish options like Ono, Ahi, Snapper, Opah, and Mahi Mahi.

Explore Paia's Stunning Beaches

Paia's coastline boasts some of Maui's most beautiful beaches, offering something for everyone from families to surfers and nature enthusiasts. These stunning stretches of sand provide the perfect backdrop for relaxation, adventure, and wildlife spotting.

Baldwin Beach Park

Baldwin Beach Park is a local favorite, featuring a long, wide stretch of white sand that's perfect for leisurely walks and sunbathing. The beach offers varied experiences depending on where you choose to set up. The western end, known as Baby Beach, and the eastern end, called Baldwin Cove, offer calm pools for safe swimming.

Ho'okipa Beach Park

Ho'okipa Beach Park is world-renowned as a windsurfing destination, often referred to as the "windsurfing capital of the world". Visitors can spot Hawaiian Green Sea Turtles (Honu) bobbing in the shorebreak or sunbathing on the beach, especially near the lookout cliff.

Secret Beaches

For those seeking a more secluded experience, Paia has its share of hidden gems. One such spot is the aptly named "Secret Beach", located between Paia Bay and Baldwin Beach.

Experience Paia's Art and Culture

Paia's vibrant art scene and rich cultural heritage make it a haven for creative souls and culture enthusiasts. This small town has become a hub for artists, attracting talent from around the world and fostering a thriving artistic community.

Sightseers passing through Paia on the road to Hana can visit beaches, art galleries and the awe inspiring Haleakala National Park. The park, which covers a large portion of the island of Maui, encompasses Haleakala volcano and protects the scenic pools of Oheo Gulch, and the unique and delicate ecosystems of Kipahulu Valley.

Paia is situated just 5 short miles away from the Kahului Airport (OGG) and harbor, where most residents and visitors find air transportation on and off the island.

Regional Resources

We parked our rental Jeep behind the storefronts and walked around to look at the shops. We ended up having lunch at the Paia Fish Market after we found some fun shirts at one of the stores.